PARIS PHOTO 2015
Li Wei chooses Pernod Ricard.
For Pernod Ricard’s new art campaign, Chinese artist and performer Li Wei wanted to photograph forty of the Group’s 18,000 employees. These forty employees were literally “lifted” on to emblematic sites, where Pernod Ricard’s historic trademark products were born and the solid foundations laid for its journey to conquer the world.
Pernod Ricard is a sponsor of PARIS PHOTO.
In collaboration with 5 Etoiles Productions.