Art Photo Projects - Li Wei for Pernod Ricard

Li Wei
Pernod Ricard

Exhibition Vision

Li Wei chooses Pernod Ricard.

For Pernod Ricard’s new art campaign, Chinese artist and performer Li Wei wanted to photograph forty of the Group’s 18,000 employees. These forty employees were literally “lifted” on to emblematic sites, where Pernod Ricard’s historic trademark products were born and the solid foundations laid for its journey to conquer the world.
Pernod Ricard is a sponsor of PARIS PHOTO.

In collaboration with 5 Etoiles Productions.